Job Description
DESCRIPTION
The Buy with Prime (BwP)/Multi-Channel Fulfillment (MCF) team’s mission is to help merchants grow their businesses beyond Amazon.com by externalizing the best of Amazon’s supply chain and direct to consumer (DTC) services. We are looking for an experienced and customer-obsessed Content Marketing Manager to help us delight merchants. Your creativity and project management expertise will drive the development of compelling messaging and content that engages, educates, and inspires our target audience of merchants and shoppers.
As a content lead within the Creative Studio team, this role will be focused on producing, publishing, promoting, and tracking the performance of a wide variety of compelling marketing and sales content including blogs, guides, case studies, infographics, sales decks, emails, brochures, webpages, and event scripts for our B2B and B2C audiences. These content assets will play a key part in driving brand awareness, lead generation, and customer acquisition for Buy with Prime and Amazon Multi-Channel Fulfillment. The team will rely on your superb writing skills and experience developing various types of content (for example: articles, videos, infographics) with relevant tone and targeted to specific audiences.
Key job responsibilities
- Own content strategy for MCF & BWP teams across GTM (Go to Market), Launches, Events, Social & PR and Branding
- Write and edit high-quality content including user guides, scripts, blogs, product updates, and customer-facing marketing communications
- Collaborate cross-functionally with stakeholders from product, product marketing, sales, and other teams across the organization to develop various content pieces, campaigns, and strategies that are aligned with our goals, evolve our communications, and raise the bar on customer experience
- Responsible for all aspects of content triage, review, editing, and communicating with stakeholders to maintain SLAs on requests
- Drive end-to-end content development process from research to writing to revision, proofreading, publication, and performance analysis – for each piece of content that you work on
- Establish and implement content best practices, including guidelines for content reuse and maintenance
- Develop and maintain comprehensive content roadmap aligned with business objectives and stakeholder needs
- Act as a subject matter expert on brand voice, tone, messaging, and claim guidelines for both Buy with Prime, Multi-Channel Fulfillment, and any future product launches
- Manage multiple projects simultaneously to meet deadlines and balance competing priorities
- Use data and feedback from internal and external customers to continually evaluate and enhance the value of our content/content solutions
A day in the life
- Supporting triage of internal content requests, providing SLAs and timely status communications on requests
- Developing, reviewing, and editing copy for marketing and sales enablement channels such as website, email, social, ads, videos, pitch decks, events, scripts, and one-pagers
- Partnering with other members of Creative Studio team (content, web, design), Channel Marketing team (social, email, webinar, ads), and creative agencies to ensure content is delivered in the format its needed to align with business goals and timelines
- Partner with stakeholders and provide content strategy and messaging guidelines for new product/feature launches to ensure it is customer centric
About the team
Buy with Prime (BwP) and Multi Channel Fulfillment (MCF) are helping people reimagine the way they shop. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.
Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.
BASIC QUALIFICATIONS
- Bachelor's degree in English, Communications, Marketing, or related field
- 8+ years of copywriting experience in advertising agencies and/or in-house creative departments
- 5+ years of experience with editorial background, proofreading skills and experience adhering to brand guidelines
- Experience leading creative development of innovative creative from concept to delivery
- Understanding of best practices for marketing channel specific content (ie, email, web, social, etc)
- Online portfolio that showcases your writing skills with a wide range of content assets
- Excellent oral and written communication skills
Job Tags
Full time, Flexible hours,